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To Win We Born

Principles of Marketing

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  • Availability : In stock

Original price was: ₹1,049.00.Current price is: ₹891.00.

Author: Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, Prafulla Agnihotri
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An essential program introducing the fundamentals of marketing—covering consumer behavior, market research, branding, pricing, and digital strategies. Designed to help learners build a strong foundation in marketing principles with practical applications for real-world business growth.

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